YouTube is bringing shopping features to Shorts as it chases TikTok

YouTube’s logo with geometric design in the background
Illustration by Alex Castro / The Verge

New shopping features are coming to YouTube Shorts, including affiliate marketing and the ability to purchase items through Shorts, as first reported by the Financial Times (via TechCrunch).

The long-form video giant is testing shopping features with US-based creators and audiences in the US, India, Brazil, Canada, and Australia, allowing influencers to tag their own products in Shorts that viewers can then purchase, according to the report. An affiliate marketing program, open to select US influencers, adds yet another way for creators to monetize their Shorts, with YouTube, the creator, and the merchant all taking a cut of sales, according to the Financial Times.

YouTube didn’t immediately respond to The Verge’s request for comment.

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