Another affordable EV is suddenly not very affordable anymore

2023 Kia EV6 in red paint
Image: Kia America

Kia America just announced the 2023 pricing for the EV6, and much like many EVs before it, it’s going in the wrong direction.

Next year’s EV6 will start at $49,795, including a $1,295 destination charge — a 16 percent price hike, or $7,100 more than last year’s model. Previously, the Light base model EV6 started at $42,695, including the destination charge. (That model has now been discontinued and replaced with the Wind RWD trim.)

And that’s not taking into account any dealer markups or options that would likely end up pushing the Kia EV6’s price north of $50,000, which is dangerously close to luxury vehicle levels of price. (Kia isn’t jacking up the price for nothing, though: the 2023 EV6 is getting a pretty significant range boost.)

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