TikTok is testing its long-awaited in-app shopping feature

A TikTok logo surrounded by jazzy lines and colorful accents
Nick Barclay / The Verge

TikTok’s in-app shopping feature is finally beginning to roll out in the US market. The company began testing its TikTok Shop feature this week, as first reported by Semafor, which allows users to purchase items directly inside the TikTok app.

E-commerce has long been a focus for TikTok, but it’s had a slower start in the US than in other regions like Asia. The company had previously experimented with a Shopify shopping tab and is gearing up to bring live shopping features to the US after a reportedly slow start earlier this year.

TikTok spokesperson Laura Perez confirmed that the new feature is being tested in the US but didn’t provide additional details. It was previously limited to the UK, Indonesia, and other countries in Southeast...

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