Amazon is reevaluating Alexa’s place in the company’s future

An Echo Dot with Clock on a counter
Amazon might be changing how it thinks about Alexa. | Photo by Jennifer Pattison Tuohy / The Verge

Amazon’s Alexa assistant is under the microscope as part of a major cost-cutting review headed up by CEO Andy Jassy, according to The Wall Street Journal. Alexa has become a major part of Amazon’s devices and smart home strategy, but documents seen by the WSJ indicate that the company’s entire devices unit has had an operating loss exceeding $5 billion in some recent years.

As part of the review, Amazon is looking into whether it should “focus on trying to add new capabilities to Alexa,” the WSJ writes. It’s unclear exactly what that means, but it appears the company is considering lessening its investments in a product that seemingly doesn’t bring in much money on its own.

In a statement, the company voiced support for Alexa but didn’t...

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