GPUs are headed in the wrong direction

The RTX 3080 on top of the ginormous RTX 4080 — which, by the way, is the same size as a 4090. | Photo by Tom Warren / The Verge

This year’s long-awaited flagship graphics cards from AMD and Nvidia aren’t normal. Perhaps we shouldn’t expect them to be. In 2020, AMD finally showed it had the potential to catch up to Nvidia in raw gaming performance, and of course, Nvidia desperately wants to maintain that lead.

Inflated more than inflation

But as a result, both companies’ new GPUs have bloated in a way we’ve never seen. They’ve inflated more than inflation itself. They’re suddenly both far more expensive and physically huge in a way we haven’t seen this decade if ever.

Here, I made a chart to show you:

Line chart by Sean Hollister / The Verge, using Flourish, with some dimensions by Tom’s Hardware

This is not normal.

We’re in the middle...

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