A week with the BTS Tamagotchi

A user holds the TinyTan Tamagotchi. The screen displays a character sleeping with a stamina bar a quarter full beside it.
Adorable and ethically questionable. | Photo by Amelia Holowaty Krales / The Verge

Earlier this year, Bandai America announced that the TinyTan Tamagotchi, a new handheld game featuring the members of BTS, was on its way. The $19.99 gadget is up for preorder now, and it ships on October 3rd. As a fan of all things BTS and K-pop who also happens to review things for a living, I couldn’t pass up the opportunity to test it out.

The conceit of a Tamagotchi is innocuous enough. It’s a teensy egg-shaped device with a screen in the middle and three buttons across the bottom. Traditionally, that screen is occupied by a virtual pet — you feed this pet, play games with it, and such by pressing various combinations of said buttons. The TinyTan Tamagotchi is like that, except the pet under your care happens to be a member of the...

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