Polestar fires shots at Tesla and Volkswagen, promises ‘no compromises’ in Super Bowl ad

Polestar made its Super Bowl debut with a Polestar 2 commercial that aimed to set the electric car newcomer apart from traditional car companies by taking a shot at the entire concept of flashy car commercials — and at Tesla and Volkswagen, specifically.

The 30-second ad, titled “No Compromises” makes a litany of claims for Polestar, promising “No epic voiceovers,” “No empty promises,” and “No hidden agendas.” More pointed claims saw Polestar take a jab at Tesla CEO Elon Musk (“No conquering Mars,”) and Volkswagen (“No dieselgate,”) over soaring shots of the company’s Polestar 2 electric sedan.

Polestar is a relatively new player in the electric car space, tied closely to Volvo and (notably) offering the first car that’s entirely...

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