Facebook rebrands News Feed after more than 15 years

The News Feed will now just be the Feed. | Image: Facebook

Meta is changing the name of Facebook’s News Feed, the primary part of the service that users scroll through to see what their friends and family have shared. Going forward, it’ll just be called the “Feed,” according to a tweet from the company on Tuesday. The “News Feed” name had been in place since the feature was first introduced more than 15 years ago.

In some ways, it’s a massive change — Facebook is one of the world’s most-used platforms, and the Feed is its main interface. On the other hand, it is “just a name change to better reflect the diverse content people see on their Feeds,” according to an email sent to The Verge by Facebook spokesperson Dami Oyefeso. The change “does not impact the app experience more broadly.”

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