Starz is lowering the price of its annual subscription, unlike everyone else

The cast of Minx is dressed in ’70s attire and facing a naked man reclining on his side and visible only from the back.
Starz often picks up canceled shows like HBO Max’s Minx. | Image: HBO Max

Starz has lowered its annual subscription price from $74.99 a year to $69.99, Cord Cutters first reported and TechCrunch later confirmed. Starz emailed its subscribers the news on August 29th, explaining existing members will see the change in price on their next bill.

It’s not clear why Starz, which is home to TV shows like Outlander, The Serpent Queen, and Minx, made the move, but it’s a welcome one. Alison Hoffman, president of domestic networks at Starz, only told TechCrunch via email that “as one of the few streaming networks that is profitable, we are always looking for ways to drive success for the business while providing great value to our customers.”

“Our annual plan subscribers are some of our most valuable customers, so we...

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