Amazon is dropping dozens of in-house brands you didn’t even know it owned

Illustration showing Amazon’s logo on a black, orange, and tan background, formed by outlines of the letter “A.”
Illustration by Alex Castro / The Verge

Amazon is slashing the number of in-house brands it offers on its marketplace. The retail giant plans on cutting 27 of its 30 private-label clothing brands as it looks to cut costs and stave off antitrust scrutiny, according to a report from The Wall Street Journal.

Over the years, Amazon has created dozens of private-label brands across a variety of departments, most of which operate without Amazon branding, such as Solimo, Wag, and Mama Bear. However, this cutback will leave Amazon with just three in-house clothing brands: Amazon Essentials, Amazon Collection, and Amazon Aware.

Additionally, the WSJ notes that Amazon is ditching some private-label furniture brands as well, including Rivet and Stone & Beam. Sources close to the...

Continue reading…



from The Verge - All Posts https://ift.tt/0d5lk8R

Comments

Post a Comment

Popular posts from this blog

The Twitter board is reportedly not interested in Elon’s takeover offer

Image
Twitter’s board may have its work cut out for it. | Photo by Vjeran Pavic / The Verge Twitter’s board could be in for a fight with the company’s single largest shareholder. According to a report from The Information , it views Elon Musk’s offer to take over the company as unwelcome. This follows Musk’s offer to purchase the company for $43 billion earlier today. The company hasn’t publicly indicated how it’s planning on responding to Musk’s offer, but it’s reportedly planning to address it at an all-hands meeting at 5PM ET / 2PM PT today. Twitter’s board is also reportedly considering using a “poison pill” strategy to make it more difficult for Elon to acquire a large stake in the company and avoid a hostile takeover. Poison pills can, as one example , flood the market with shares once an investor acquires stock above a... Continue reading… from The Verge - All Posts https://ift.tt/9sVeQRp
Read more

Minneapolis hiring social media influencers for former police officers’ trials

Image
George Floyd died in police custody in May 2020 | Getty Minneapolis is hiring social media influencers to share “city-generated and approved messages” during the trials of four former city police officers charged in the May 2020 killing of George Floyd, according to the Minnesota Reformer . The Minneapolis city council approved the plan on Friday, which calls for six influencers to be paid about $2,000 each to spread the city’s messages with Black, Native American, Hmong, and Latino communities. The goal is to “address/dispel incorrect information” by using “trusted messengers,” part of a program the city refers to as its Joint Information System to share “timely and relevant information” with the public during the trials. “Through the Communications and Neighborhood and Community Relations... Continue reading… from The Verge - All Posts https://ift.tt/3q1AY3x
Read more