Google is expanding its ads transparency center to comply with EU rules

An illustration of the Google logo.
Illustration: The Verge

Google is making some changes to ads transparency and its data that’s available for researchers to comply with Europe’s Digital Services Act, according to a blog post published Thursday.

Regarding ads transparency, the company says that it will be “expanding” its Ads Transparency Center to “meet specific DSA provisions and providing additional information on targeting for ads served in the European Union,” Google’s Laurie Richardson and Jennifer Flannery O’Connor write in the post. The center, which Google launched earlier this year, is a searchable repository that lets you find out more about the ads you see on Google’s platforms.

For researchers, the two execs say that Google is “expanding data access for researchers” who might be...

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