Samsung prices its 27-inch 5K monitor at $1,599 — just like Apple’s Studio Display

A photo of Samsung’s ViewFinity S9 display at CES 2023.
The ViewFinity S9 is a 27-inch 5K display. | Photo by Chris Welch / The Verge

Seven months after announcing the 27-inch ViewFinity S9 desktop monitor at CES 2023, Samsung is finally circling back around with pricing and availability details. Let’s get right to it: the 5K display, which is being positioned as a prosumer option meant to rival monitors from LG and Apple, will cost $1,599.99 and you’ll be able to purchase it from Samsung and other retailers in August.

$1,599 is the same starting MSRP as Apple’s Studio Display — also a 27-inch 5K monitor. It’s rumored (though not confirmed) that these two screens could be using near-identical panels if not the exact same component. A 5K display is incredibly sharp at 27 inches, but by the rest of today’s standards, this display feels a bit dated: there’s no local...

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