YouTube tests disabling videos for people using ad blockers

Illustration of a YouTube logo with geometric background
Illustration by Alex Castro / The Verge

YouTube is throwing a major wrench into video playback for viewers who are using ad blockers. The company has confirmed to The Verge that it’s currently running “a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.”

The statement comes after some people began noticing a new prompt warning that video playback could be cut off if YouTube detects repeated use of ad blocking tools. Android Authority earlier reported on those tests, which prevent viewers from watching more than three videos when an ad blocker is active.

“Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers,” Google spokesperson Oluwa Falodun told The Verge by...

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