TikTok marketing lead behind its NFTs and ghost kitchens no longer at the company

Tessellated TikTok logos against a dark background.
TikTok has had some... interesting marketing campaigns recently. | Illustration by Alex Castro / The Verge

Nick Tran is no longer TikTok’s global head of marketing, reportedly because the company was unimpressed with his “side-show” marketing campaigns, according to the New York Post. Some of the most notable “stunt-marketing” schemes he came up with included opening TikTok Kitchens, letting people apply to jobs at places like Chipotle or Target via TikToks, and an NFT collaboration with celebrities like Lil’ Nas X and Bella Poarch.

The Post reports that the restaurant campaign, where ghost kitchens would cook and deliver recipes that went viral on TikTok, was the one of the last straws for Tran. “We’re not in the restaurant business and we shouldn’t pretend to be,” one executive reportedly said. Looking at some of the campaigns, it is a...

Continue reading…



from The Verge - All Posts https://ift.tt/3fZbT6Z

Comments

Post a Comment

Popular posts from this blog

The Twitter board is reportedly not interested in Elon’s takeover offer

Image
Twitter’s board may have its work cut out for it. | Photo by Vjeran Pavic / The Verge Twitter’s board could be in for a fight with the company’s single largest shareholder. According to a report from The Information , it views Elon Musk’s offer to take over the company as unwelcome. This follows Musk’s offer to purchase the company for $43 billion earlier today. The company hasn’t publicly indicated how it’s planning on responding to Musk’s offer, but it’s reportedly planning to address it at an all-hands meeting at 5PM ET / 2PM PT today. Twitter’s board is also reportedly considering using a “poison pill” strategy to make it more difficult for Elon to acquire a large stake in the company and avoid a hostile takeover. Poison pills can, as one example , flood the market with shares once an investor acquires stock above a... Continue reading… from The Verge - All Posts https://ift.tt/9sVeQRp
Read more

Amazon is acquiring a podcast hosting and monetization platform

Image
Amazon Music Amazon Music is getting more serious about its podcast endeavors. Today, the company announced that it’s acquiring Art19, a major podcast hosting and monetization platform for an undisclosed sum. This means Amazon will now have a hand in hosting podcasters’ shows as well as selling ads against them because Art19 operates an ad marketplace that targets and inserts ads into programming. We’ve reached out to Amazon Music to learn more about what this acquisition might mean for podcasters who host on the service and will update if we hear back. This is a major step for Amazon as it looks to take on a bigger role in the podcasting world. Amazon Music only started offering podcasts in September last year , as did Audible in October . But in the... Continue reading… from The Verge - All Posts https://ift.tt/3xRMfb6
Read more