Spotify CEO confirms a ‘deluxe’ version with hi-fi audio is coming soon

Spotify’s CEO & Co-Founder Daniel Ek Joins Author & Comedian Trevor Noah To Discuss The Future Of Storytelling At Spotify Beach
Photo by David M. Benett/Dave Benett/Getty Images for Spotify

The saga of Spotify HiFi has many twists and turns. First announced over three years ago, the music service’s higher-quality streaming tier has still yet to materialize. Recent reports have said lossless audio will be bundled together with other perks (like advanced library management, AI-powered playlists, and headphone sound quality optimization) as an add-on to Spotify’s premium subscription. And today, during Spotify’s earnings call, the company’s CEO, Daniel Ek, confirmed that a better-than-Premium offering is still in the works — though he offered no firm timetable as to when it’ll be available.

In what might be my favorite-ever use of a cliche tech industry phrase, Ek said the effort is still “in early days.” (For those keeping...

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