TikTok Notes starts rolling out as a new rival to Instagram

TikTok logo over a white background with the app icon repeating
Illustration by Nick Barclay / The Verge

TikTok has started rolling out its Instagram rival, TikTok Notes, to select Android and iOS users “for download and limited testing in Australia and Canada.” A tweet announcing the launch, as well as the App Store and Google Play listings, showed off some official images of the app that offer insights about how it works for those of us who don’t have access yet.

In them, we see that you can write up headlines for images above your captions, which is a feature Instagram doesn’t natively offer.

Image: TikTok

The homepage also seems to be divided into two sections, with a separate page where you can view posts from people you follow and another “For You” page. It’s organized a bit like Pinterest’s homepage but with a...

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