Apple to allow iOS app downloads direct from websites in the EU

Illustration of the App Store logo on a dark black and blue background.
Illustration by Alex Castro / The Verge

Apple is planning to make further changes in EU countries to allow some developers to distribute their iOS apps directly from a website. The new web distribution feature will be available with a software update “later this spring,” according to Apple, providing developers with a key new way to distribute iOS apps in EU markets without the need for a separate app store — as long as they’re willing to adhere to Apple’s strict rules.

While Apple is opening up iOS to more third-party apps here, these are still some key security protections around how apps are distributed via websites — namely, you’ll still have to work within the strict Apple app development ecosystem. “Apps offered through Web Distribution must meet Notarization...

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