WhatsApp head confirms in-app ads are still in the works

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Illustration: The Verge

WhatsApp might still deploy ads on the platform alongside the app’s Instagram Stories-like Status feature, company head Will Cathcart recently said in an interview. As pointed out by TechCrunch, Cathcart stated that WhatsApp ads could show up in different places within the app, including the newer Channels feature and statuses, though no timeline was provided for the change.

In the Brazilian publication Folha De S.Paulo, the interviewer asked Cathcart if WhatsApp would continue to be free and without ads. Cathcart responded that WhatApp will not have ads within the inbox or in the “messaging experience.” Cathcart also added that Channels could charge people to subscribe, and the owners could promote ads for it within Channels.

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