Here’s when the big Black Friday sales start at Amazon, Best Buy, and other retailers

An illustration of the Amazon logo on the top of a building.
Illustration by Alex Castro / The Verge

Black Friday officially kicks off on November 24th this year, but if you plan to make that the only day you buy gifts this holiday season, you’re missing out. Several prominent retailers, including Best Buy and Target, have already started rolling out their holiday discounts online and in-store. Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

Whether you take advantage of the slew of early Black Friday deals or hold off until the day after Thanksgiving, it’s important to know how every major retailer is handling the shopping event this year. If you plan to spend some cash, here are...

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