Here comes another Netflix price hike

An illustration of the Netflix logo.
Illustration by Alex Castro / The Verge

Netflix is getting another price increase. As part of the streamer’s third quarter earnings results, it announced that users on its $9.99 per month Basic plan will now have to pay $11.99, and those paying $19.99 per month for Premium will have to pay $22.99. Netflix’s $6.99 ad-supported plan will stay the same price.

Netflix last raised its prices in March 2022, bringing the Premium plan to $19.99 and the Standard tier to $15.49. The streamer stopped offering its $9.99 Basic ad-free plan to new and relapsed users in July, forcing them to fork out more to avoid ads. Prices for the Basic and Premium plans in the UK and France are going up as well, with the ad-supported plan remaining unchanged.

“As we deliver more value to our members, we...

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