Apple is getting ready for Prime Time

Apple logo with the words “scary fast” on a black background.
Image: Apple

I’m trying to remember the last time a company’s big event came for prime time TV the way Apple’s 8pm ET keynote is trying to lock down our attention tomorrow. The only company I can think of that’s done it successfully lately is Victoria’s Secret with its Fashion Show. While I suspect there’s some overlap in audience between that and an Apple Keynote, I also suspect Bella Hadid is a bigger draw than a new iMac.

But Apple is still going for it! Promising a keynote that will air on its website, YouTube, and over Apple TV while things like Monday Night Football airs on broadcast TV. The company is ready to take all the cultural cache its phones, Bluetooth headsets, and computers have earned it and convert that fanbase into a bigger...

Continue reading…



from The Verge - All Posts https://ift.tt/JwV2IpE

Comments

Post a Comment

Popular posts from this blog

The Twitter board is reportedly not interested in Elon’s takeover offer

Image
Twitter’s board may have its work cut out for it. | Photo by Vjeran Pavic / The Verge Twitter’s board could be in for a fight with the company’s single largest shareholder. According to a report from The Information , it views Elon Musk’s offer to take over the company as unwelcome. This follows Musk’s offer to purchase the company for $43 billion earlier today. The company hasn’t publicly indicated how it’s planning on responding to Musk’s offer, but it’s reportedly planning to address it at an all-hands meeting at 5PM ET / 2PM PT today. Twitter’s board is also reportedly considering using a “poison pill” strategy to make it more difficult for Elon to acquire a large stake in the company and avoid a hostile takeover. Poison pills can, as one example , flood the market with shares once an investor acquires stock above a... Continue reading… from The Verge - All Posts https://ift.tt/9sVeQRp
Read more

Amazon is acquiring a podcast hosting and monetization platform

Image
Amazon Music Amazon Music is getting more serious about its podcast endeavors. Today, the company announced that it’s acquiring Art19, a major podcast hosting and monetization platform for an undisclosed sum. This means Amazon will now have a hand in hosting podcasters’ shows as well as selling ads against them because Art19 operates an ad marketplace that targets and inserts ads into programming. We’ve reached out to Amazon Music to learn more about what this acquisition might mean for podcasters who host on the service and will update if we hear back. This is a major step for Amazon as it looks to take on a bigger role in the podcasting world. Amazon Music only started offering podcasts in September last year , as did Audible in October . But in the... Continue reading… from The Verge - All Posts https://ift.tt/3xRMfb6
Read more