Ring’s former CEO is rebranding Latch to Door.com

An image showing someone unlocking a door with their phone
Image: Latch

Latch, the commercial access company run by the founder of Ring, is expanding beyond smart locks. The company announced today that it’s rebranding to Door.com with the goal of offering an overarching platform that gives independent service workers, like drivers, housekeepers, and dog walkers, a platform to grow their businesses.

After founding Ring in 2013, Jamie Siminoff sold the company to Amazon in 2018, where he continued to work until leaving in May of this year. The next day, Latch announced that it had acquired Siminoff’s four-month-old stealth startup, Honest Day’s Work, and Siminoff became the Chief Doorman of Latch (but will soon become CEO). Honest Day’s Work aimed to create “a full-building operating system designed to help...

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