Bose just overhauled its entire lineup of headphones and earbuds

A marketing image of Bose’s QuietComfort Ultra Headphones.
Image: Bose

Bose is introducing not one, not two, but three new products today. It’s an ambitious move from a company that’s traditionally been very calculated, and it points to a nimbler future for Bose that could see new devices brought to market at a faster clip. Today’s announcements include the $429 QuietComfort Ultra Headphones that I showed you last month alongside the $299 QuietComfort Ultra Earbuds and $349 QuietComfort Headphones.

Each of them replaces a model in Bose’s current hardware portfolio. That’s surprising in the case of the earbuds; their expensive predecessors are only a year old. But speaking to media in Brooklyn today, CEO Lila Snyder and chief product officer Raza Haider said Bose had meaningful improvements ready to go and...

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