Disney will bring Hulu content into Disney Plus and raise its ad-free prices

The Disney Plus logo on a beige and purple background
Illustration by Alex Castro / The Verge

Disney is combining Hulu and Disney Plus into a single streaming app. During Disney’s Q2 earnings call on Wednesday, CEO Bob Iger announced that the company is going to create a “one-app experience” within the US and said that it’s raising the price of its ad-free plan, which currently costs $10.99 per month.

“While we continue to offer Disney plus Hulu and ESPN plus as standalone options, this is a logical progression of our DTC [direct-to-consumer] offerings that will provide greater opportunities for advertisers, while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” Iger said.

He continued, “Meanwhile, the...

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