The New York Times launches an audio app to court its heaviest podcast listeners
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The New York Times is leveling up its audio game. Today, the publication launched New York Times Audio, an iOS app for subscribers that serves as a one-stop shop for all of its audio journalism — including its current slate of podcasts like The Daily and The Ezra Klein Show. If you’re partial to a certain podcast platform like Spotify or Stitcher, no need to worry — the Times’ biggest podcasts will still be available for free on other players.
Instead, the app appears to be an attempt by the Times to build a dedicated audience around all of its audio offerings — not just podcasts. It’ll serve as a home for even more audio journalism, including exclusives that the outlet is creating solely for the app.
This will include a 10-minute daily...
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