Substack writers say Twitter’s newsletter ban is bad for business — and worse for Twitter

An illustration of the Substack logo.
Illustration by The Verge

This week, Twitter began restricting the promotion of links to Substack newsletters, a move that seems to fly in the face of owner Elon Musk’s vocal support of free speech on the platform. The change is a huge problem for Substack writers, who have found Twitter to be one of the best places to attract new subscribers to their newsletters.

“It appears that Musk is making decisions based on his own financial interests and petty grievances — even if it makes Twitter objectively worse for users,” Judd Legum, author of Popular Information, a politics-focused newsletter with more than 240,000 subscribers, says in an email to The Verge. “If this continues, it’s hard to justify continuing to invest my time creating content on Twitter.”

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