Starbucks sold 2,000 NFTs in 20 minutes — coffee not included

Starbucks Odyssey logo over a glitchy, multi-colored background
Image: Starbucks

It’s been more than a year since NFT sales peaked — and then collapsed — but that’s not stopping enterprising multi-billion dollar corporations from trying to get in on the action.

Starbucks launched its first paid collection of NFTs today, a group of 2,000 digital “stamps,” each priced at $100. Starbucks calls its NFTs “Journey Stamps,” a less technical-sounding term that the uninitiated might use as a way to explain what they just spent money on. And people did buy them — CoinDesk reports that the “stamps” sold out in under 20 minutes.

The coffee company first launched its NFT and Web3 push in December, when it opened up a new membership program called Starbucks Odyssey. An extension of the existing Starbucks rewards program that gives...

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