Microsoft’s Bing chatbot is getting ads

A Bing logo.
Illustration: The Verge

It’s the moment we’ve all been waiting for: ads are coming to Bing’s AI-powered chatbot. Microsoft corporate vice president Yusuf Mehdi said in a blog on Wednesday that the company is “exploring placing ads in the chat experience,” and when we asked for more details, a Microsoft spokesperson confirmed that you might start seeing them.

“Yes, ads will show in the new Bing, specifically in chat (as they do in the traditional search results),” said Caitlin Roulston, a director of communications at Microsoft, says in a statement to The Verge. “Since the new Bing is in preview, there may be some variability in how it’s currently showing up. We’re still exploring new opportunities for ad experiences and will share more over time.”

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