Netflix says around 300 titles used generative AI

A scene from The American Experiment, one of the Netflix titles to use generative AI | Image: Netflix

Netflix says roughly 300 titles on its platform used generative AI, most of which occurred in post-production. The streaming service revealed the news in its second-quarter earnings report released on Thursday, saying it's "increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost."

It also provided some examples of titles that used AI, including Glory, Brasil 70: A Saga do Tri, and The American Experiment. These shows used the technology to "create highly complex sequences," including "enhanced crowds, historical battle sequences, and worldbuilding establishing shots." Netflix co-CEO Ted Sarandos …

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