Chatbots at the drive-thru are just the beginning

McDonald’s sign

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How it started

In 2021, McDonald's became one of the first major fast-food chains to greet customers with an AI chatbot at the drive-thru. It started small, deploying the voice-ordering technology at 10 of its locations in Chicago. McDonald's developed its drive-thru tech after acquiring Apprente, a startup focused on voice-based, conversational technology in 2019, and later wor …

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