Adobe’s AI video model is here, and it’s already inside Premiere Pro

Adobe’s Firefly Video Model can generate a range of styles, including ‘realism’ (as pictured). | Image: Adobe

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including some right inside Premiere Pro that will allow creatives to extend footage and generate video from still images and text prompts.

The first tool — Generative Extend — is launching in beta for Premiere Pro. It can be used to extend the end or beginning of footage that’s slightly too short, or make adjustments mid-shot, such as to correct shifting eye-lines or unexpected movement.

Clips can only be extended by two seconds, so Generative Extend is only really suitable for small tweaks, but that could replace the need to retake footage to correct tiny...

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