PayPal has a new logo that makes it look just like everything else

The new PayPal logo.
Image: PayPal

Roughly 25 years after it launched payment processing, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, that looks incredibly plain — especially compared to previous iterations of the logo that featured a rakish slant, two shades of blue, and prominent PayPal P’s.

Image: PayPal
The evolution of PayPal’s logo.

The company justifies the change by saying that the new black standalone wordmark won’t be confused with the rest of the payments processing world — especially “the blue that has become synonymous with fintech.”

And yet:

Image: PayPal
That is a very blue word.
Image: PayPal
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