Google One hits 100 million subscribers

Google logo and black swirls
Illustration: The Verge

Google CEO Sundar Pichai announced Friday that his company has logged 100 million subscriptions to Google One, its all-in-one subscription service that opens up additional storage for free services like Gmail, Drive, and Photos, as well as access to more features.

Hitting the milestone highlights the company’s efforts to move people away from its free plans, such as discontinuing unlimited Google Drive storage for photos. Google’s YouTube Premium service took nine years to get there, but it, too, recently hit 100 million subscribers, thanks to ad removal and extra features like music or high-quality streaming (and at the same time as YouTube made changes to crackdown on ad blockers).

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