YouTube’s memberships gifting feature launches Wednesday, but in beta to start

A major feature on Twitch is finally coming to YouTube. | Illustration by Alex Castro / The Verge

YouTube is launching gifted memberships in beta, and they’ll be available for select channels beginning Wednesday. Memberships are YouTube’s take on Twitch’s subscriptions, which viewers can use to show financial support for creators and get access to certain perks like custom emoji. Twitch users have been able to buy gift subscriptions for some time, but if you’ve wanted to buy gift memberships to other fans of a YouTube channel, you haven’t been able to.

The memberships gifting beta will be available to a “small group of creators” to start and will be expanded to more “over the next several months,” YouTube says on a page about the feature. Channels interested in trying the feature can fill out this Google Form, though you’ll need to...

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