Pop star Ava Max will hold an album launch party in Roblox

15th KKBOX Music Awards In Taipei Photo by Gene Wang/Getty Images

Ava Max is holding an album launch party in an unexpected place: the virtual realm of Roblox. The pop star will be part of what’s described as “a first-of-its-kind immersive album launch party and virtual fan meetup” to celebrate the release of her new album Heaven & Hell.

It will feature a variety of events, including a Q&A with the artist, a performance of some new songs, a merch store, and in-game quests. The whole thing will take place in a virtual space described as a “sky-high dance floor,” which you can see in the gallery below. “I just can’t wait to meet my fans on Roblox this Friday,” Max said in a statement. “I miss being able to interact with everyone in person, and I’m really excited to try this new way of connecting with...

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