Amazon pilots using video calls to verify third-party sellers

Illustration by Alex Castro / The Verge

Amazon is testing using video calls to verify third-party sellers as it attempts to minimize the amount of fraudulent accounts and listings on its platform, the company has announced. The live verification initiative initially used in-person meetings when it began earlier this year, but pivoted to video conferencing as the COVID-19 pandemic made social distancing measures necessary.

“As we practice social distancing, we are testing a process that allows us to validate prospective sellers’ identification via video conferencing,” an Amazon spokesperson said in a statement, “This pilot allows us to connect one-on-one with prospective sellers while making it even more difficult for fraudsters to hide.”

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