Twitch doesn’t need to be YouTube

In March, streamer Ninja, pop superstar Drake, and breakout hit Fortnite coalesced into a perfect, record-breaking storm for the streaming platform Twitch. Ninja was already the most notable player of the popular game, but the combination propelled his name into general media consciousness and further solidified him as the most famous figure on Twitch.

Ninja’s breakout success is a big win for the site, and he’s a human face it can tie to the often difficult-to-navigate platform to propel it forward. At a panel during TwitchCon 2018, Twitch co-founder and CEO Emmett Shear said that this is only the beginning for the company. “I think we’re still at very early days on Twitch,” he said. “It still feels like the start of the streaming...

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