Climate change denial is making a ‘stark comeback’ on social media, study finds

The front of an office building with a Twitter logo on the front.
Twitter headquarters in San Francisco, California, US, on Tuesday, November 29th, 2022. 

Meta made millions last year on advertising that greenwashes fossil fuel companies and spreads disinformation about climate change, according to a new report. And outright climate denialism exploded on Twitter in 2022, according to the analysis published today by a coalition of environmental groups and researchers.

They identified fossil fuel-linked entities that spent about $4 million on Facebook and Instagram ads around the time of the United Nations’ climate change conference in November. Those ads disparage the transition to clean energy that’s necessary to slow climate change, the report says, while portraying oil and gas companies as unlikely environmental champions. Meanwhile on Twitter, the hashtag #climatescam has seen a...

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