Google delays blocking third-party cookies again, now targeting late 2024

Illustration by Alex Castro / The Verge

We’re still at least two years away from ditching the invasive cookies, fingerprinting, and other tech that track user information and behavior across multiple sites for advertising to using Google’s preferred Privacy Sandbox set of replacements. Google originally published its intention to phase out support for third-party tracking cookies in Chrome within two years in early 2020 — now about two and a half years (and one global pandemic) ago.

In a blog post published today, Google Privacy Sandbox vice president Anthony Chavez writes, “we now intend to begin phasing out third-party cookies in Chrome in the second half of 2024.” Regulatory pressure spurred a previous delay that pushed the window into 2023, but its current development...

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