Samsung announces new entry-level OLED TVs — likely with LG panels inside

A marketing image of Samsung’s S85D OLED TV.
Image: Samsung

In its quest to carve out a chunk of the OLED TV market, Samsung has, until now, focused on the premium end with impressive QD-OLED models. But today, Samsung announced the entry-level S85D series of OLED TVs, bringing the fight to LG Electronics at lower price points as well.

And here’s the interesting thing: these sets almost certainly include OLED panels manufactured by LG Display. Samsung placed a big order for them last year to help meet its production needs, establishing a business alliance that would’ve been unthinkable in the not-too-distant past.

The S85D comes in 55-inch ($1,699.99), 65-inch ($2,099.99), and 77-inch ($3,399.99) sizes — and inevitably, you’ll be able to nab them for less once retailers start discounting the...

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