Threads has hashtags now

An image showing the Threads logo
Illustration: The Verge

Tags — basically hashtags with a twist — are now rolling out globally on Threads, Instagram head Adam Mosseri announced on Thursday.

Tags work a little differently than hashtags do on platforms like Instagram and X (formerly Twitter). When composing a Threads post, you start a tag by tapping the # symbol and then typing out your topic. But instead of being limited to just one word, you can type out a whole phrase (with spaces!) and add special characters, according to Mosseri. However, you can only make one tag per post.

The purpose of tags on Threads is the same as a hashtag, though. “If you share on Threads, [tags are] a great way to help connect with people who are interested in the topics you’re talking about,” Mosseri says. “And...

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