‘Angry Birds’ company is reportedly about to be sold for $1 billion... to Sega

Promotional art for Rovio Classics: Angry Birds.
Image: Rovio

Sega is reportedly close to buying Rovio Entertainment — the company that owns the Angry Birds mobile game franchise — for a whopping $1 billion, according to The Wall Street Journal. Sega may lock in the big deal by early next week, according to people speaking with WSJ.

It’s surprising to think that Sega — specifically, its parent company Sega Sammy Holdings — would want to spend so much on Rovio given the decline in popularity of the Angry Birds games. The original game was a smash success in 2009, but the franchise has seemingly fallen off since its 2014 peak, when Rovio reported falling profits and layoffs.

In 2016, Rovio tried a movie adaptation, The Angry Birds Movie, which was a box office success and is still the seventh highest...

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